I’ve spent over 25 years in IT and management, with the last 10 years in a global Consumer Goods company as the Global General Manager for eCommerce and direct to consumer. I lived 10 years in Beijing and New York, having built eCommerce businesses before finally returning to Singapore in 2019. I’ve spoken in many keynotes in conferences around the world.

I created nBorder as a niche company that could provide specialized advice to large Consumer Goods companies on the complexities of setting up eCommerce and running operations in different markets around the world. Today, eCommerce only accounts for 5% of total turnover of most Consumer Goods companies, because of the significant challenges and operations. Having experienced this first hand as a top executive, we help them to navigate through various organizational challenges.

The world is increasingly operating without borders, particularly with COVID-19. I live by the ethos that digital workers and commerce can truly operate in this new normal of a borderless world.

I’m often inspired by the spirit of young people that I work with all over the world, despite the economic turmoil that they are experiencing - Brazilians, Russians, Middle Easterns, Indians all working hard to drive their business online. Traditional retail has been battered and budgets are extremely tight but they have constantly managed to push ahead. They inspire me.

WeWork shares the same principles as we do - ‘Do what you love and love what you do’. In our work, we are constantly reminded that even though it’s hard work, there is also a certain sense of affection and mission in what we do. Otherwise we wouldn’t do it.

I came home to retire!! I rested for about a year before receiving overtures from various Consumer Goods leaders to help them shape their eCommerce strategy and operations. Finally I caved in and started a company to serve them. When I’m finally not needed, I can go back to retirement.

I’m quite a boring person (so says my wife). I don’t have much friends outside of my work and most of my friends are colleagues from my previous company, who are scattered all over the world. When I get a chance, once a year, I read a book. But I’m quite good at making money for others. Maybe that’s considered a nice hobby to have.